Renewables Marketplace startup PPA Exchange approached Jacob & Rufus for a brand to kick start their business story.
The renewables marketplace is fragmented held together with black books and introductions. This leads to inefficient access to reliable information for both project owners and financial institutions. The PPA Exchange marketplace seeks to reduce the risk in the financial process by putting owners and financial institutions in control with the aim of improving the funding for projects to develop further renewable capacity in the UK.
The PPA Exchange identity uses the trio of the shape of the hard ‘x’ within the work ‘Exchange’, alongside the visual representation of the movement of exchange itself; one arm appears and terminates as the other starts and extends away. Finally the entire ‘x’ shape represents a landscape with two hills bisecting each other.