Jacob & Rufus were asked to develop a brand identity for new brand, SaturnF1, a new venture for Apollo the India based tyre giant.



Apollo Tyres Ltd is the world's 17th biggest tyre manufacturer. Started in India in 1972 the company has expanded worldwide and now has a manufacturing presence in Asia, Europe and Africa providing a diverse range of tyres. New venture SaturnF1 needed its own identity and assets that reflected the professionalism of the parent brand while allowing it to stand on it's own.


Working directly with the SaturnF1 team Jacob & Rufus delivered a brand identity and supporting assets, including business cards and PowerPoint templates that allowed the SaturnF1 team focus on their growth. The continuing relationship between the teams is seeing work delivered both online and offline through frequent dialogue and understanding of the needs of a rapidly growing new business.